Kranj's Enabling City Transformation Activity: KReATIVE (Kranj’s Resilient Ecosystem for Active Transformation, Innovation, and Visionary Engagement)

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Kranj

Slovenian

Context and Challenges

Kranj is committed to achieving climate neutrality by 2030 but faces persistent challenges: high car dependency, siloed municipal governance, and limited digital infrastructure for sustainable mobility. KReATIVE addresses these by piloting integrated, data-driven mobility solutions, fostering cross-departmental collaboration, and engaging citizens in co-creating change. The project transforms urban mobility through real-world experimentation and participatory governance, while building a replicable model for smaller European cities to drive inclusive, measurable climate action.

Objectives

  • Break down institutional silos to align city departments around climate-neutral mobility
  • Deploy flexible, user-centric digital mobility platforms (MaaS, ride-sharing, on-demand transport)
  • Promote behavioural change through gamification and citizen incentives
  • Pilot and evaluate car-restrictive measures (e.g. School Streets) as “living labs”
  • Develop machine learning algorithms and planning tools to optimize mobility services
  • Build a scalable impact framework and share policy recommendations across cities

Key Terms

Sustainable Mobility | Digital Platforms | Participatory Governance | Behavioural Change | Data-Driven Planning | Inclusive Design

Activites and Innovations

  • Launch a Digital Mobility Marketplace integrating ride-sharing, on-demand transport, and upgraded MaaS app

  • Pilot car-restrictive interventions to test and refine urban mobility strategies

  • Co-create mobility solutions with city departments, public institutions, and citizens

  • Deploy a gamified step-tracking platform to incentivise walking and cycling

  • Use machine learning to segment users, model travel behaviour, and optimise services

  • Communicate widely through media campaigns, influencer-led events, and public workshops

Emission Domains

  • All vehicles and transport (mobile energy)

Levers of Change

  • Data and Digitalisation

  • Governance and Policy

  • Democracy and Participation

  • Learning and Capabilities

  • Social Innovation

  • Technoology/infrastructure

  • Financing and Funding

Expected Impact and Outcomes

  • Reduce private car use and shift modal split toward sustainable transport
  • Improve coordination and capacity across city departments
  • Increase citizen participation and ownership of climate action
  • Generate actionable insights and scalable models for other EU cities
  • Foster a culture of innovation, inclusivity, and climate resilience in local governance
  • Ensure accessibility and equity in mobility solutions, especially for women, rural residents, and vulnerable groups.