Tampere's Pilot City Activity: Mobility Mindshift: Co-designing a mobility mindshift for sustainable mobility



Tampere is committed to achieving climate neutrality by 2030. One of the greatest challenges to achieving this goal is related to mobility-based emissions, which account for 25% of all CO2 emissions, with more than half corresponding to private cars.

The ability to influence regulations to replace fossil fuels is limited at the city level, which is why Tampere is focusing on increasing sustainable modes of transport to reach 69% of sustainable mobility choices by 2030. These efforts have been focused on strengthening infrastructure such as bike lanes and public transport. However, there is still a need to change residents’ behaviour and shift mindsets from private to public transport.

Weather conditions such as snow, rain and temperatures below zero degrees for several months makes the modal split of transport vary according to the seasons. For example, the number of cyclists decreases dramatically during the winter, with the modal split dropping from 14% to 1%. Furthermore, the majority of people own a car and entrenched mobility habits change slowly. There is also a lack of communication between the city administration and citizens, making it harder to find effective solutions in planning. Inefficient implementation of sustainable mobility programmes stems from the unwillingness of decision-makers to interfere with private car ownership. This is combined with the insufficient impact of governance tools such as the climate budget to sway the opinions of both decision-makers and citizens.

The pilot activity will tackle these challenges by adopting creative bottom-up approaches to imagine and foster a sustainable mobility transformation encompassing different aspects of urban life.

Description of Activities

The pilot activity will adopt a creative and bottom-up approach to imagine and achieve sustainable mobility transformations encompassing different aspects of urban life. It will engage students and young adults through transformative, experimental, and people-driven approaches to rethink mobility habits and shift mindsets from cars to public transport and active mobility. It will use participatory methods, speculative design, transformative learning, and urban gamification. It will enable students to engage in finding solutions for sustainable mobility in different stages of life through imagination and real-life examples. In addition, it will establish a network of sustainable mobility lifestyle ambassadors to support youth throughout the process.

Some concrete activities include:

  • Conduct and produce a student mobility habits survey and report;
  • Create a network of sustainable mobility lifestyle ambassadors;
  • Development of personas detailing mobility needs, habits, desires and so forth;
  • Run workshops, events and sensemaking sessions with students;
  • Create speculative scenarios for sustainable mobility and organise sustainable mobility lifestyle thematic days in four school units;
  • Produce an atlas of speculative sustainable mobility scenarios.


To reduce mobility-based emissions through transformative, experimental, and people-driven approaches, influencing the behaviour and mindset of young adults towards sustainable mobility.

Are the pilot activities building upon or part of a previous and/or existing activity?

The city’s climate actions are compiled into the Carbon Neutral Tampere 2030 Roadmap, encompassing 305 actions under six themes, including mobility and emission impact, and cost estimate evaluations through active citizen and stakeholder engagement and cross-sectoral cooperation.

The pilot activity is aligned with Tampere’s award winning Sustainable Urban Mobility Plan (SUMP), and its multi-disciplinary approach empowering citizens to make healthier and environmentally responsible mobility choices.

Other programmes and projects include:

  • Climate Neutral Actions (2022-2025) is a strategic development programme that aims to support residents in changing their own consumption and mobility habits and ensure fair and equitable transition to a climate resilient society.
  • EU LIFE Programme CANEMURE (2018-2024) aims to substitute car trips with sustainable travel chains (e.g. e-bikes and improving bicycle parking at railway stations)
  • Tampere University Gamification Group led the ‘ReClaim’ Horizon project (2017-2021) offering designers, gamers, and researches a concrete methodology and sound framework on how to use playfulness to make cities more liveable and inclusive.
  • KELI project (2022-2023) aimed to promote more sustainable mobility using a carbon footprint calculator to motivate people to choose walking and cycling instead of driving by appealing to the health impacts of physical activity.
  • Tampere Cycles Project (2022) aimed to improve cycling opportunities in Tampere.
  • ‘We Make Transition!’ (2022-2025) aims to strengthen societal resilience and eco-social sustainability by adapting and piloting transition management methodologies for engaging civil society to co-create solutions for sustainability and improving cooperation with the city.

Which emissions domains will the pilot activities address?

  • All vehicles and transport (mobile energy) 

Systemic transformation – levers of change the pilot activities will exploit

  • Governance & Policy

  • Social Innovation

  • Democracy/Participation

  • Learning & Capabilities 

Stakeholder types that the city would like to engage in the pilot activities 

  • Academia  

  • Citizens

  • Public/Private Partnerships

  • Local NGO, Associations

  • Joint Authority of Tampere City Region; Media

Transferable features of the pilot activities to a Twin City/ies 

The pilot activity’s transformative, experimental and people-driven approaches, and methods of speculative design, transformative learning, and urban gamification to support sustainable mobility transformations represent novel and transferable ways to co-imagine sustainable mobility futures in European cities. Specifically, the pilot activity offers a variety of innovative transferable elements for policy dialogue and participative city-making between local decision-makers, citizens and other stakeholders. Some examples are:

  • A concept for co-creative sustainable mobility lifestyle thematic days for schools;
  • A model for people-driven co-designing and gamification to foster sustainable lifestyles;
  • A set of sustainable mobility personas;
  • An atlas of future scenarios serving as blueprint and inspiration for similar initiatives in other cities

This answer is not exhaustive and simply an indicative one.

Enabling conditions that will support the successful replication of your pilot activities in the Twin City

Experience in co-designing processes that have been used in urban planning and policy making.

This answer is not exhaustive and simply an indicative one.

What does the city want to learn from Twin City/ies?

  • How to create a modal shift from private driving to sustainable mobility.
  • Participatory methods to engage citizens in climate work.
  • Co-design processes with the city and citizens to support sustainable transportation in urban planning.

This answer is not exhaustive and simply an indicative one.