Klagenfurt's Enabling City Transformation Activity: Climate Art City

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Klagenfurt

Austrian

Context and Challenges

Klagenfurt is enhancing its climate neutrality strategy through cultural activation. Despite holding the EU Mission Label, public engagement and financial mobilisation remain limited. Climate Art City leverages arts and leisure events to raise awareness, attract private climate finance, and integrate sustainability into public life. By combining storytelling, biodiversity exhibitions, and green event standards, the project revitalises climate communication and activates community support through the city’s vibrant cultural ecosystem.

Objectives

  • Strengthen climate awareness through cultural programming
  • Generate private contributions to the Climate Fund
  • Implement and promote green event standards
  • Foster citizen and youth engagement via arts
  • Enhance visibility of the EU Mission Label

Key Terms

Culture  | Art | Climate Fund | Youth Engagement | Green Events | Storytelling

Activites and Innovations

  • Cultural events and exhibitions with climate themes

  • Green event standards integrated into city-wide programming

  • Climate mission merchandise and fundraising auctions

  • Art competitions for professionals and schoolchildren

  • Development of a sustainability-themed theatre production

Emission Domains

  • Culture

  • Tourism

  • Events

  • Public Awareness

Levers of Change

  • Social Innovation

  • Participation

  • Education

  • Communication

  • Finance

Expected Impact and Outcomes

  • Increased community awareness and visibility of climate neutrality goals
  • Mobilisation of private contributions to city’s Climate Fund
  • Scalable model linking culture with climate action
  • Broader participation through events targeting various demographics