‘Coffee is a human ritual’: one of the world’s biggest coffee brands is backing local climate action in its hometown
Since opening its first roastery in Torino in 1895, the company founded by Luigi Lavazza has become a global coffee brand. Happily for the city, it has kept its roots there – and signed up to its climate neutrality plan. Lavazza’s director of global sustainability answered some questions for NetZeroCities about its own sustainability priorities. By Alan MacKenzie For any city’s progress and success on climate, the support of citizens and stakeholders, including private business, is non-negotiable. This support not only legitimises city plans but stakeholders will bring key insights and ideas for proper local transformation that will include their own emissions and relevant behaviours. “Since the beginning of its journey toward climate neutrality, Torino has created a framework that allows all local stakeholders – private and public, profit and non-profit – to have [...]

